食品企业电子商务发展战略研究

食品企业电子商务发展战略研究
电子商务的崛起改变了人们现有的消费模式,网购人群呈现扩大化趋势。电子商务的迅速发展为我国企业的发展创造了新的盈利模式,成为市场经济的重要组成部分。特别对于食品企业来说,电子商务的发展为其开辟了新的经济增长途径,成为其提升市场占有率的有效手段。但是,食品企业电子商务发展中的问题也不容忽视。本文通过分析食品企业电子商务发展中存在的机遇与问题,得出了其发展战略。食品企业主要应当从品牌战略、信息化建设、人才战略以及高质量发展方面着手,实施电子商务发展战略。

the rise of e-commerce has changed people"s existing consumption patterns, and online shopping population has shown a trend of expansion. The rapid development of e-commerce has created a new profit model for the development of Chinese enterprises and become an important part of the market economy. Especially for food enterprises, the development of e-commerce has opened up new ways of economic growth and become an effective means to increase their market share. However, the development of e-commerce in food enterprises should not be ignored. By analyzing the opportunities and problems existing in the development of e-commerce of food enterprises, this paper concludes its development strategy. Food enterprises should mainly carry out e-commerce development strategy from the aspects of brand strategy, informatization construction, talent strategy and high-quality development.

标题：食品企业电子商务发展战略研究
英文标题：Research on the development strategy of e-commerce of food enterprises

作者：
柳燕子 西安航空职业技术学院汽车工程学院

中文关键词:食品企业,电子商务,发展战略,
英文关键词:food enterprises,e-commerce,the development strategy,

发表日期：2018-11-16

2025-2-1 18:21 上传 食品企业电子商务发展战略研究.pdf

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